2)Looking for a Rain God summary
6)Augustus Does His Bit Summary
Summary - (8)Advertise your Business
This lecture written in 1882, sets the tone for advertising which is relevant even today. In this lecture, Barnum assumed that a conventionally moral life is the best path to business success.
The writer has advised us what to do and not to do in business and life.
Be polite and Kind to your Customers
He advises that businessmen should be polite and kind to their customers otherwise they will lose them. Politeness and civility are the best capital ever invested in business. Who sells qualitative goods in lower profits will succeed best in the long run. Sharp bargaining will lose customers. The writer suggests us not to insult or whip costumer even if he insults you otherwise he and his friends never come again as a customer. Customers’ bad manners must be dealt respectfully.
Be Charitable (generous/ helpful)
He says be charitable because it is a duty and a pleasure. He means
to say this is if we have money it is our responsibility to help needy people
to make their life better similarly it provides happiness and relief. According
to Soloman in Bible if you scatter money it will increase but if you hold it unnecessarily
then it will set out to poverty. It means if you become greedy or miser, you
will be poor. Miser people are poor in heart. Charity should be given to those who
are struggling and willing to help themselves. Otherwise, it will be fruitless.
He says instead of blessing give food to hungry.
Don’t Blab (talk)
He advises not to share business secrets because nothing is gained
by this. Say nothing about your profits, your hopes, your expectations, your intentions, or your losses otherwise, you will lose your reputation. And this should apply to letters as well as
to conversation. While writing business letters must know what not to write.
Preserve Your Integrity (honesty)
Honesty is more precious than diamonds or rubies because if you lose diamonds or rubies you can buy them again but once honesty is lost you can not buy or get it again. Therefore, your politeness will be of no use if customers suspect your goods and weight. A strictly honest man may be poor, but people believe in him and are ready to help. Honesty person has peace and joy that no amount of money, or houses, or land s can purchase. Therefore, Dr. Benjamin Franklin said, “honesty is the best policy.”
To become rich does not always mean being successful. There are
many rich poor men who are poor in heart and restless they hoard ( store) money.
It is like storing dusk because it is not used wisely. Using money properly blesses
us with prosperity and happiness. The money should not be gathered it must be used
for benefit of mankind so that other people also make their life better.
Therefore, he appeals to earn money honestly and utilize it properly.
Summary in short
speak and
behave politely with customers even if they show bad manners handle them respectfully.
Sell qualitative products at the best price. Never share your business
secrets it will affect your business reputation. If you are earning money and becoming
rich, use money wisely. Donate some money to needy and struggling people.
Instead of blessing give food to the hungry.
“Honesty is the best policy” is a true maxim and applicable
in both business and life. Everyone easily trusts an honest man. And in
business customers believe in the honesty of your qualitative products, not in
your talks. If you waste money or store money without proper use, you will be poor
in heart. Similarly, if you utilize the money properly you will be blessed with
happiness and joy. Not only an individual will be blessed but all the human race will be blessed with that utilized money.
Thank you.
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